| From Worst to First: Behind the Scenes of Continental's Remarkable Comeback Contributor(s): Bethune, Gordon (Author) |
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ISBN: 0471356522 ISBN-13: 9780471356523 Publisher: Wiley OUR PRICE: $37.80 Product Type: Paperback - Other Formats Published: August 1999 Annotation: The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.--The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.--Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.--The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'--The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need. |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Transportation | Aviation - Commercial - Business & Economics | Entrepreneurship |
| Dewey: 387.706 |
| LCCN: 98-17733 |
| Physical Information: 0.74" H x 6.03" W x 9.09" (1.00 lbs) 304 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: 1994 rangierte Continental Airlines allgemein als schlechteste Airline und stand kurz vor dem Konkurs - das dritte Mal in nur 10 Jahren. Nur wenige Monate nach seinem Amtsantritt als CEO hatte Gordon Bethune einen enormen Erfolg zu verzeichnen: Nie zuvor war die Arbeitsmoral besser, und das Unternehmen war auf dem besten Weg zu rekordverdächtigen Umsätzen und Gewinnen. In diesem Buch erzählt Bethune, wie er und sein Team das wohl dramatischste Comeback in der Unternehmensgeschichte in die Wege geleitet haben. Er zeigt, wie Manager mit gesundem Menschenverstand und dem Mut, Gewinndenken einmal beiseite zu lassen, selbst die verbittertsten Angestellten wieder motivieren und zu neuen Qualitätsma stäben anspornen können. Ein lehrreiches Buch, das für Manager in allen Branchen wertvolle und nützliche Lektionen bereit hält. (09/99) |
