| Cultivating Diversity in Fundraising Contributor(s): Pettey, Janice Gow (Author) |
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ISBN: 047140361X ISBN-13: 9780471403616 Publisher: Wiley OUR PRICE: $48.60 Product Type: Hardcover - Other Formats Published: November 2001 Annotation: An important roadmap for fundraising in today's multicultural communities Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences. In this groundbreaking new book, the author examines today's four major ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts. In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:
Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today's nonprofit sector. |
| Additional Information |
| BISAC Categories: - Business & Economics | Nonprofit Organizations & Charities - Fundraising & Grants |
| Dewey: 658.152 |
| LCCN: 2002276053 |
| Series: AFP/Wiley Fund Development |
| Physical Information: 0.97" H x 6.24" W x 9.28" (1.37 lbs) 312 pages |
| Themes: - Theometrics - Secular |
| Descriptions, Reviews, Etc. |
| Publisher Description: An important roadmap for fundraising in today's multiculturalcommunities Raising money in today's diverse communities is a growing challengefor fundraisers and philanthropists, requiring thoughtfulstrategies, successful collaborations, and a respectfulunderstanding of people's differences. In this groundbreaking new book, the author examines today's fourmajor ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diversehistories, traditions, and motivations, and then applies thisinformation to the proven components of successful fundraising. Theresult is a timely and important look at how fundraisers can use anunderstanding of ethnic differences to create a vibrant andbalanced nonprofit center through both individual and collectiveefforts. In clear, easy-to-understand language, Cultivating Diversity inFundraising answers the following critical questions: * Who are diverse donors? * What are their charitable traditions and interests? * What fundraising methods will be successful in diversecommunities? * What can fundraisers do to include more diversity in fundraisingefforts? Designed as a guide to fundraising as well as a strategic updatefor existing fundraisers, this book should be required reading foranyone working in today's nonprofit sector. |