| Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry Contributor(s): Kador, John (Author) |
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ISBN: 0471660582 ISBN-13: 9780471660583 Publisher: Wiley OUR PRICE: $20.66 Product Type: Paperback - Other Formats Published: February 2005 Annotation: Charles Schwab HOW ONE COMPANY BEAT WALL STREET AND REINVENTED THE BROKERAGE INDUSTRY "This book tells the exciting story of how Charles Schwab revolutionized the financial services industry and shook up Wall Street forever. It is also an essential read for any aspiring entrepreneur." "A roller coaster ride of how industry-defining, world-changing businesses are built. John Kador shows us the legend behind the myth of Charles Schwab." Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry combines a fascinating look inside the walls of one of today's great financial services firms with a razor-sharp portrait of the deeply principled maverick who drove that firm from vision to reality. Both highly entertaining and brutally honest, it paints a compelling picture of the company that brought stock investing to Middle America--and shook the staid brokerage industry to its core. |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Business & Economics | Investments & Securities - Stocks - Business & Economics | Finance - General |
| Dewey: 332.62 |
| LCCN: 2002010446 |
| Physical Information: 0.9" H x 5.78" W x 8.82" (0.86 lbs) 324 pages |
| Themes: - Cultural Region - Mid-Atlantic - Demographic Orientation - Urban - Geographic Orientation - New York - Cultural Region - Northeast U.S. |
| Descriptions, Reviews, Etc. |
| Publisher Description: Schwab's revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to reinvent itself around an unchanging set of core values. This book is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed. Along the way, Kador highlights Schwab's immutable laws, direct from the Chairman and CEO: 1) Create a cause, not a business; 2) the corporate vision is only as good as the values of its culture; 3) welcome upheaval. In the whirlwind economic environment we currently face, Charles Schwab provides readers with valuable lessons on how businesses can survive and thrive in any situation. |