| Managing Outside Pressure: Strategies for Preventing Corporate Disasters Contributor(s): Winter, Matthias (Author), Steger, Ulrich (Author) |
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ISBN: 0471979333 ISBN-13: 9780471979333 Publisher: Wiley OUR PRICE: $95.00 Product Type: Hardcover Published: August 1998 Annotation: "The value of Managing Outside Pressure is that, not only is it a handbook on issues identification and issues management, but it provokes thoughts about the evolution into reputation management." C.A.J. Herkstrter Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies "We have learned a that a company needs to establish and promote a dialogue with all its stakeholders. In brief: you can only realize what you can communicate. Against this background, I find this book to be very helpful in identifying and assessing issues that have the potential to develop into corporate crises." Jrgen Dorman CEO of Hoechst Corporation "You dont have to be a giant like Nike, Shell or Texaco to come unstuck as campaigners spotlight your real (or perceived) corporate weakness. Winter and Steger provide excellent advice on how to predict and manage external pressures. Remember, though, the real trick is to use such pressures to drive internal change." John Elkington Chairman, SustaiAbility; author, Cannibals with Forks: The triple bottom line of 21st century business "Brand and reputation are ever more important for value creation. Matthias Winter and Ulrich Steger launch a powerful new tool to manage reputation. It arms managers with a smart detector for potential public sparks or powder kegs. It offers options to keep them safely apart and rather design win-win solutions." Claude Fussler Vice-President for the Environment, Dow Europe |
| Additional Information |
| BISAC Categories: - Business & Economics | Leadership - Business & Economics | Corporate & Business History - General - Business & Economics | Management - General |
| Dewey: 658.405 |
| LCCN: 98-3084 |
| Series: Language and Literacy (Hardcover) |
| Physical Information: 0.88" H x 6.23" W x 9.33" (1.13 lbs) 264 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Hier wird erklärt, wie sich Unternehmen ein computergestütztes Frühwarnsystem aufbauen können, das eine schnelle, effektive und adäquate Reaktion auf Druck von au en ermöglicht. Eindrucksvolle Fallbeispiele aus Unternehmen wie Shell (Brent Spar), Nestle (genmanipulierte Soja) oder den Schweizer Banken (Nazi-Gold) illustrieren die Gedanken der Autoren. (03/98) |