| The Business of Ecommerce: From Corporate Strategy to Technology Contributor(s): May, Paul (Author) |
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ISBN: 0511584911 ISBN-13: 9780511584916 Publisher: Cambridge University Press OUR PRICE: $76.71 Product Type: Other - Other Formats Published: November 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Multilevel - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme |
| Dewey: 658.84 |
| Series: Breakthroughs in Application Development |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce. |