Oprah: The Gospel of an Icon Contributor(s): Lofton, Kathryn (Author) |
|
ISBN: 0520259270 ISBN-13: 9780520259270 Publisher: University of California Press OUR PRICE: $94.05 Product Type: Hardcover - Other Formats Published: March 2011 |
Additional Information |
BISAC Categories: - Social Science | Sociology Of Religion - Social Science | Popular Culture - Social Science | Media Studies |
Dewey: 306.609 |
LCCN: 2010022319 |
Physical Information: 0.9" H x 5.9" W x 9" (1.15 lbs) 304 pages |
Descriptions, Reviews, Etc. |
Publisher Description: "Today on Oprah," intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine, and her new television network--an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton's unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions. |