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Orthodox by Design: Judaism, Print Politics, and the Artscroll Revolution
Contributor(s): Stolow, Jeremy (Author)
ISBN: 0520264266     ISBN-13: 9780520264267
Publisher: University of California Press
OUR PRICE:   $29.65  
Product Type: Paperback - Other Formats
Published: April 2010
Qty:
Additional Information
BISAC Categories:
- Religion | Judaism - General
- Social Science | Jewish Studies
- Language Arts & Disciplines | Publishers & Publishing Industry
Dewey: 070.509
LCCN: 2009049282
Physical Information: 0.7" H x 5.9" W x 8.9" (0.90 lbs) 288 pages
Themes:
- Religious Orientation - Jewish
- Ethnic Orientation - Jewish
 
Descriptions, Reviews, Etc.
Publisher Description:
Orthodox by Design, a groundbreaking exploration of religion and media, examines ArtScroll, the world's largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in local retail markets, synagogues, libraries, and the lives of ordinary users. Synthesizing field research conducted in three local Jewish scenes where ArtScroll books have had an impact--Toronto, London, and New York--along with close readings of key ArtScroll texts, promotional materials, and the Jewish blogosphere, he shows how the use of these books reflects a broader cultural shift in the authority and public influence of Orthodox Judaism. Playing with the concept of design, Stolow's study also outlines a fresh theoretical approach to print culture and illuminates how evolving technologies, material forms, and styles of mediated communication contribute to new patterns of religious identification, practice, and power.



Finalist for the National Jewish Book Award in the scholarship category, Jewish Book Council