| The Commercial Appropriation of Personality Contributor(s): Beverley-Smith, Huw (Author) |
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ISBN: 0521052521 ISBN-13: 9780521052528 Publisher: Cambridge University Press OUR PRICE: $63.64 Product Type: Paperback - Other Formats Published: February 2008 |
| Additional Information |
| BISAC Categories: - Law | Commercial - General - Law | International - Law | Business & Financial |
| Dewey: 346.048 |
| Series: Cambridge Intellectual Property and Information Law |
| Physical Information: 0.9" H x 6" W x 9" (1.30 lbs) 404 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories. |
Contributor Bio(s): Beverley-Smith, Huw: - Huw Beverley-Smith was formerly Lecturer in Law in the Department of Law, University of Wales, and Visiting Research Fellow at the Max Planck Institute for Foreign and International Patent, Copyright and Competition Law in Munich. |