| Rethinking Performance Measurement: Beyond the Balanced Scorecard Contributor(s): Meyer, Marshall W. (Author) |
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ISBN: 0521103266 ISBN-13: 9780521103268 Publisher: Cambridge University Press OUR PRICE: $44.64 Product Type: Paperback - Other Formats Published: March 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Leadership - Business & Economics | Entrepreneurship |
| Dewey: 658.401 |
| Physical Information: 0.5" H x 6" W x 9" (0.72 lbs) 220 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Performance measurement remains a vexing problem for business firms and other kinds of organizations. The balanced scorecard, widely touted as a solution to problems of performance measurement and strategic planning, has no strong basis in theory. Moreover, implementation of the balanced scorecard may create many more problems than it solves. This text returns to the fundamentals by asking what is the performance of the firm, can this performance be measured, and what are reasonable second-best measures if the first-best measures we would like to have are not available. |
Contributor Bio(s): Meyer, Marshall W.: - MARSHALL W. MEYER is Professor of Management and Sociology at The Wharton School of the University of Pennsylvania. |
