| The Profit Impact of Marketing Strategy Project: Retrospect and Prospects Contributor(s): Farris, Paul W. (Editor), Moore, Michael J. (Editor) |
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ISBN: 0521123453 ISBN-13: 9780521123457 Publisher: Cambridge University Press OUR PRICE: $39.89 Product Type: Paperback - Other Formats Published: November 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Strategic Planning - Business & Economics | Development - Business Development |
| Dewey: 658.802 |
| Physical Information: 0.73" H x 6" W x 9" (1.06 lbs) 328 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored. |
