| Political Communications Contributor(s): Crewe, Ivor (Editor), Gosschalk, Brian (Editor) |
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ISBN: 0521453968 ISBN-13: 9780521453967 Publisher: Cambridge University Press OUR PRICE: $85.49 Product Type: Hardcover - Other Formats Published: August 1995 Annotation: The results of British elections depend increasingly on what happens during the intensive four-week campaign, a period shaped not simply by what politicians do and say, but by how the campaign is reported to the public through the mass media. This book, the fourth such collection on each election since 1979, examines the dialogue conducted via the press, television and the opinion polls between politicians and the people in the 1992 campaign. A mixture of academic research, expert experience and personal reflection, the chapters are written by academic scholars and by professionals from the worlds of television, newspapers, polling and party organisation. The book will be of great interest not only to academic political scientists, but to politicians, journalists, market researchers and party workersindeed, to all with an active interest in elections and the mass media. |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - Campaigns & Elections - Political Science | American Government - General |
| Dewey: 324.941 |
| LCCN: 93047235 |
| Physical Information: 0.88" H x 6.17" W x 9.25" (1.20 lbs) 294 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The result of the 1992 British general election confounded the predictions of most pollsters and commentators. This book examines the process of communication between politicians and voters during the campaign. The contributors--politicians, party strategists, journalists, pollsters and political scientists--examine the role of the press and television in communicating the claims of the parties to the electorate and the response of the voters to the politicians. In addition, it focuses on the attempts of politicians to manipulate the mass media, and the media's resistance of these attempts. |
