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Arguing and Thinking: A Rhetorical Approach to Social Psychology Revised Edition
Contributor(s): Billig, Michael (Author)
ISBN: 0521567394     ISBN-13: 9780521567398
Publisher: Cambridge University Press
OUR PRICE:   $48.44  
Product Type: Paperback
Published: February 1996
Qty:
Annotation: Billig's witty and original book examines argumentation and its psychological importance in human conduct, and traces the connections between ancient rhetorical ideas and modern social psychology.
Additional Information
BISAC Categories:
- Psychology | Personality
- Psychology | Social Psychology
Dewey: 302
LCCN: 95040694
Series: European Monographs in Social Psychology
Physical Information: 0.74" H x 5.97" W x 8.94" (1.06 lbs) 336 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Michael Billig's rhetorical approach has been key to the discursive turn in the social sciences. His witty and original book examines argumentation and its psychological importance in human conduct and traces the connections between ancient rhetorical ideas and modern social psychology. It also offers a novel approach to contemporary social psychological issues. Citing examples from a wide range of sources, Michael Billig illustrates the argumentative dimension in such phenomena as attitudes, roles, categorizations, etc., and, in so doing, he is able to stress the theoretical importance of rhetoric. He suggests that modern psychology has overlooked the study of arguments, and seeks to repair this gap by turning to the very earliest social psychologists -- the ancient theorists of rhetoric, Aristotle, Cicero and especially Protagoras. In a new Introduction, he offers further reflections on rhetoric and social psychology, discusses the scholarship which has emerged in response to the original publication of Arguing and thinking, and allows some forgotten voices in the history of rhetoric to be heard.