| Multimedia Learning Contributor(s): Mayer, Richard E. (Author) |
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ISBN: 0521735351 ISBN-13: 9780521735353 Publisher: Cambridge University Press OUR PRICE: $45.59 Product Type: Paperback - Other Formats Published: January 2009 * Not available - Not in print at this time *Annotation: Evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning. |
| Additional Information |
| BISAC Categories: - Computers | Educational Software |
| Dewey: 371.334 |
| LCCN: 2008021185 |
| Physical Information: 0.7" H x 5.9" W x 9" (0.95 lbs) 304 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In Multimedia Learning, Second Edition, Richard E. Mayer examines whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning, a theory first developed in the first edition of Multimedia Learning and further developed in The Cambridge Handbook of Multimedia Learning. |
Contributor Bio(s): Mayer, Richard E.: - Richard E. Mayer is Professor of Psychology at the University of California, Santa Barbara, where he has served since 1975. He is the author of Multimedia Learning (Cambridge University Press, 2001) and editor of The Cambridge Handbook of Multimedia Learning (Cambridge University Press, 2005). In 2008 he received the American Psychological Association's Distinguished Contributions of Applications of Psychology to Education and Training Award. |
