| Wireless Data Services: Technologies, Business Models and Global Markets Contributor(s): Sharma, Chetan (Author), Nakamura, Yasuhisa (Author) |
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ISBN: 0521828430 ISBN-13: 9780521828437 Publisher: Cambridge University Press OUR PRICE: $165.30 Product Type: Hardcover - Other Formats Published: January 2004 Annotation: This book takes a deep look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets. |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Engineering (general) |
| Dewey: 384.33 |
| LCCN: 2003043594 |
| Physical Information: 0.92" H x 7.06" W x 9.8" (2.13 lbs) 400 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets. |
Contributor Bio(s): Sharma, Chetan: - Chetan Sharma is a recognized industry expert in strategy and implementation of wireless data and pervasive computing ideas and solutions. Mr Sharma was formerly Leader of the Emerging Solutions practice at Luminant Worldwide. Prior to this, Sharma served as founder and principal of Luminant's wireless practice. In this role, he oversaw global client engagements, provided vision and strategic direction, conducted wireless research and development, and established partnerships with leading industry players.Nakamura, Yasuhisa: - Yasuhisa Nakamura is Senior Vice President at NTT DoCoMo USA. He is a widely recognized specialist of wireless telecommunications industry with over 20 years of experience. Dr Nakamura holds more than 50 patents (awarded and pending) and is a frequent speaker at international conferences. |