| Barack Obama's Social Media Lessons for Business Contributor(s): David, Bullock (Author), Brent, Leary (Author), Bullock, David (Author) |
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ISBN: 0578008025 ISBN-13: 9780578008028 Publisher: White Bullock Group, Inc OUR PRICE: $35.96 Product Type: Paperback Published: December 2008 Annotation: Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion. |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing |
| Physical Information: 0.35" H x 8.25" W x 11" (0.84 lbs) 130 pages |