| I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program Contributor(s): Taylor, Bonnie (Author) |
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ISBN: 0578168618 ISBN-13: 9780578168616 Publisher: I Think I Need, LLC OUR PRICE: $18.95 Product Type: Paperback - Other Formats Published: September 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General - Business & Economics | Small Business - General |
| LCCN: 2015951504 |
| Physical Information: 0.49" H x 6.14" W x 9.21" (0.73 lbs) 232 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: -Creating an actionable marketing strategy that achieves business goals -Developing a winning brand and branding throughout a business -Choosing the right mix from traditional and digital marketing options -Setting budgets and saving money in marketing -Using research effectively and efficiently -Hiring and successfully working with outside consultants -Evaluating and capitalizing on results |
