Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality Contributor(s): Agin, Margie (Author) |
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ISBN: 0578440628 ISBN-13: 9780578440620 Publisher: Centerboard Marketing OUR PRICE: $9.49 Product Type: Paperback Published: February 2019 |
Additional Information |
BISAC Categories: - Business & Economics | Business Writing - Computers | Web - Blogging - Business & Economics | Marketing - General |
Physical Information: 0.32" H x 5.5" W x 8.5" (0.40 lbs) 150 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company. Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid. Inside, you'll find a step-by-step framework to:
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