Limit this search to....

Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality
Contributor(s): Agin, Margie (Author)
ISBN: 0578440628     ISBN-13: 9780578440620
Publisher: Centerboard Marketing
OUR PRICE:   $9.49  
Product Type: Paperback
Published: February 2019
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Business Writing
- Computers | Web - Blogging
- Business & Economics | Marketing - General
Physical Information: 0.32" H x 5.5" W x 8.5" (0.40 lbs) 150 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.

Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid.

Inside, you'll find a step-by-step framework to:

  • Define a brand personality that matches your company's unique culture
  • Articulate how you help customers succeed in ways competitors can't
  • Convey your brand personality in content, campaigns and conversations
  • Build consensus and excitement for a brand launch
  • Measure the impact of brand personality on your business goals