| Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Contributor(s): Levinson, Jay Conrad (Author) |
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ISBN: 0618785914 ISBN-13: 9780618785919 Publisher: Harper Business OUR PRICE: $15.29 Product Type: Paperback Published: May 2007 Annotation: Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Consumer Behavior - General - Business & Economics | Advertising & Promotion |
| Dewey: 658.8 |
| LCCN: 2006033833 |
| Physical Information: 0.95" H x 6.01" W x 9" (1.00 lbs) 384 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf. |
Contributor Bio(s): Levinson, Jay Conrad: - Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. |
