| Big Tips For Small Business: The Key Success Habits and Insights of Starting and Growing a Small Business (in Australia) Contributor(s): Yi, Heidi (Author) |
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ISBN: 064820930X ISBN-13: 9780648209300 Publisher: Heidi Yi Cosmetics Pty Ltd OUR PRICE: $8.99 Product Type: Paperback Published: November 2018 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Business & Economics | Small Business - General - Business & Economics | E-commerce - Auctions & Small Business |
| Physical Information: 0.19" H x 5.25" W x 8" (0.23 lbs) 90 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Running your own business is hard for many of us. Big Tips for Small Business shares a diverse range of insights Heidi Yi has learned over a decade of developing the face of Heidi Yi Cosmetics, from humble beginnings as a wedding makeup artist to creating her own range of Australian-manufactured mineral makeup. Heidi Yi, a businesswoman based in Sydney Australia, has experienced the gamut of product models throughout her company's lifetime by taking her expertise from offline to online, wholesale to retail, outsourcing offshore, and importing from China to selling into New Zealand. Deftly restructuring, rebranding, selling off part of her intellectual property rights, and ultimately, taking a break by closing down part of her business when faced with a life-changing medical diagnosis. When faced with life's toughest challenge, Heidi decided to take her business to a whole new level by ceasing her makeup business and creating a digital business - allowing her to share her expertise through online products, follow her passions and dreams, and, most importantly, give her the time-freedom to focus on her health. In this book Heidi reveals how she has personally thrived by scaling her business right down by working smarter not harder, and will inspire small business owners to transition from never-ending 'to do' lists to writing a 'bucket list'. This book is divided into three sections and includes all the highs and lows, good and bad, Heidi has experienced as a business owner. ESTABLISHING YOUR BUSINESS: which includes goal setting for yourself and your business. RUNNING YOUR BUSINESS: from finding the right space for your small business, outsourcing, warehousing and logistics solutions to security and safeguarding your business. GROWING YOUR BUSINESS BEYOND THE SALE: finding your own exit strategy. |
Contributor Bio(s): Yi, Heidi: - Heidi Yi has worked as professional make-up artist and beauty therapist in QLD and NSW. She has won both makeup and business awards and, in 2007, achieved great success when launching her own brand of cosmetics, called Heidi Yi. Passionate about makeup and helping clients achieve the most beautiful results possible, in 2008 she wrote and self-published the first edition of pro make up by heidi, which was picked up by a distributor and appeared in 500 bookstores Australia-wide. In 2018, Heidi published a revised and fully updated edition, re-named Pro Makeup and Essential Skincare for Everyday Beauty. Buoyed by her self-publishing success, Heidi wrote a how-to book on the process, which was also updated in 2018 and re-published as How to Self-Publish Your First Book. Capturing all her learnings from her steady business growth, she encapsulated them into her next book, Big Tips for Small Business. Embracing this new medium for her work, Heidi retired her popular online video tutorials, Make-up Tutorials by Heidi, that were designed specifically to help Asian women with common makeup mistakes and turned it into a practical guide called, Let's Talk Foundation! Heidi has just completed her fifth book, a deeply personal account of her journey back to health after cancer, called The DeTerminator: From Powder Puff to Chemo. All products are available for purchase through her website www.heidiyi.com |