| The IMC Case Book: Cases in Integrated Marketing Communications Contributor(s): Kelly, J. Steven (Author), Jones, Susan K. (Author) |
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ISBN: 0692666699 ISBN-13: 9780692666692 Publisher: Midwest Marketing Education Foundation OUR PRICE: $23.74 Product Type: Paperback - Other Formats Published: April 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.66" H x 8.5" W x 11.02" (1.63 lbs) 318 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Kentucky Speedway, U.S.S. Midway, Washington Redskins, and Williamsburg Tourism. It also introduces some fascinating lesser-known organizations such as BowTie Cause, HABLAME Mobile and You Brew. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation. |
