| Truth & Dare: Inside Out Marketing Contributor(s): Ruth, Stacey R. (Author) |
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ISBN: 0692846271 ISBN-13: 9780692846278 Publisher: Stacey Ruth OUR PRICE: $12.34 Product Type: Paperback Published: February 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.27" H x 5.24" W x 7.99" (0.30 lbs) 126 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Today's marketers - from CMOs to sole proprietors - have an endless, often overwhelming array of marketing channels, and thousands of how-to gurus to teach them the right way to succeed in marketing. Why is it then, that so many marketers are still frustrated with lackluster marketshare? Truth & Dare proposes that the answer is not the marketing strategy, spend, content, or placement. Instead, it asks organizations to look inward into the unspoken assumptions that are driving them. In clear and practical terms, Truth & Dare guides the marketer, regardless of their level within an organization, how to re-vision their marketing from the inside out. |