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Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book - peppered with real case studies and observations from numerous people within the property industry - aims to demystify 'the black art of PR'. Some of the topics covered include:

• the strategic aims and benefits of good media relations
• promoting good media relations practice throughout your organization
• an overview of property opportunities across the UK media
• understanding journalists and what they want
• do's and don'ts of working with the media
• developing a media relations plan
• the costs of media relations programmes.

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.