| The Evolution of Media Contributor(s): Noll, Michael A. (Author) |
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ISBN: 0742554813 ISBN-13: 9780742554818 Publisher: Rowman & Littlefield Publishers OUR PRICE: $136.62 Product Type: Hardcover - Other Formats Published: December 2006 Annotation: A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media. |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies |
| Dewey: 302.230 |
| LCCN: 2006024496 |
| Physical Information: 0.83" H x 6" W x 9.32" (1.02 lbs) 214 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media. |