| The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors Contributor(s): Berman, Margo (Author), Blakeman, Robyn (Author) |
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ISBN: 0742555518 ISBN-13: 9780742555518 Publisher: Rowman & Littlefield Publishers OUR PRICE: $55.44 Product Type: Paperback - Other Formats Published: July 2009 Annotation: Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE] Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Social Science | Media Studies |
| Dewey: 659.115 |
| LCCN: 2008055414 |
| Physical Information: 0.6" H x 6" W x 8.9" (0.90 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. |
