| Political Polling: Strategic Information in Campaigns Contributor(s): Stonecash, Jeffrey M. (Author) |
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ISBN: 0742561321 ISBN-13: 9780742561328 Publisher: Rowman & Littlefield Publishers OUR PRICE: $49.50 Product Type: Paperback - Other Formats Published: July 2008 |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - Campaigns & Elections - Political Science | History & Theory - General |
| Dewey: 324.7 |
| LCCN: 2008007772 |
| Series: Campaigning American Style |
| Physical Information: 0.6" H x 5.9" W x 8.7" (0.60 lbs) 188 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices. |