| The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers Contributor(s): Clark, Eric (Author) |
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ISBN: 0743247655 ISBN-13: 9780743247658 Publisher: Free Press OUR PRICE: $23.40 Product Type: Hardcover - Other Formats Published: January 2007 Annotation: In the tradition of "Fast Food Nation" comes the inside story of toys and the industry that makes them. Tapping into the concerns millions of adults have about the toys they choose for the children in their lives, this riveting expos is essential reading for everyone who cares about kids. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Consumer Behavior - General |
| Dewey: 338.476 |
| LCCN: 2006041285 |
| Physical Information: 1.08" H x 8.36" W x 9.22" (0.92 lbs) 259 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the tradition of Fast Food Nation comes the inside story of toys and the industry that makes them. Tapping into the concerns millions of adults have about the toys they choose for the children in their lives, this riveting expos is essential reading for everyone who cares about kids. |
