| Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others Contributor(s): Gitomer, Jeffrey (Author), Gitomer, Jeffrey (Read by) |
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ISBN: 0743572629 ISBN-13: 9780743572620 Publisher: Simon & Schuster Audio OUR PRICE: $17.99 Product Type: Compact Disc - Other Formats Published: May 2009 Annotation: By following the guidelines outlined in this audiobook, listeners will begin to master the skills of persuasion, which can be applied to many different areas of life. |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - General - Business & Economics | Skills |
| Dewey: 303.342 |
| Series: Jeffrey Gitomer's Little Books |
| Physical Information: 1.02" H x 5.42" W x 6.78" (0.29 lbs) 7 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: From the bestselling author of The Little Red Book of Selling... Jeffrey Gitomer's Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads you from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges you to prepare before you present, to prepare before you try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. Because persuasion most often takes place in business, Gitomer puts special emphasis on the ability to write and sell persuasively. The Little Green Book of Getting Your Way will teach you to harmonize, not manipulate. It will teach you the power of engagement and it will show you how to inject humor into the persuasive process. Jeffrey brings the Benjamin Franklin quote If at first you don't succeed, try, try again to the Gitomer level of You only fail when you decide to quit, and ends by challenging you to think about excellence and eloquence. It will be up to you to take advantage of the opportunity and be the winner you have always wanted to be. |
Contributor Bio(s): Gitomer, Jeffrey: - Jeffrey Gitomer is the world's #1 expert on selling. He is the author of Little Green Book of Getting Your Way, as well as the Wall Street Journal and Business Week bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz. |
