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This Little Kiddy Went To Market: The Corporate Capture Of Childhood
Contributor(s): Beder, Sharon (Author), Varney, Wendy (Author), Gosden, Richard (Author)
ISBN: 0745329160     ISBN-13: 9780745329161
Publisher: Pluto Press (UK)
OUR PRICE:   $109.25  
Product Type: Hardcover - Other Formats
Published: May 2009
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Consumer Behavior - General
- Business & Economics | Corporate & Business History - General
- Social Science | Children's Studies
Dewey: 339.470
Physical Information: 0.9" H x 6.1" W x 9.1" (1.35 lbs) 320 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers as well as the submissive employees and uncritical citizens of the future.

Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.

Beder investigates the corporate relations and ideals that infiltrate every aspect of our lives. She presents an alarming picture of how a child's social development -- through education, health care and nutrition -- has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, Beder explains how businesses are taking control of more and more aspects of schooling, not only for profit but to erode state schooling and promote business values. Similarly, she shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.

Contributor Bio(s): Beder, Sharon: - Sharon Beder is a visiting professor in the School of Social Sciences, Media and Communication at the University of Wollongong. She is considered a leading authority on corporate and environmental issues. She is the author of several books, including Free Market Missionaries (Earthscan, 2012), Power Play (DIANE, 2009) and This Little Kiddy Went to Market (Pluto, 2009). Dr Wendy Varney is an honorary fellow at the University of New South Wales. She is the author of This Little Kiddy Went to Market (Pluto, 2009). Dr Richard Gosden is a full time writer and researcher based in Australia. He is the author of This Little Kiddy Went to Market (Pluto, 2009).