Presidential Campaign Communication Revised Edition Contributor(s): Smith, Craig (Author) |
|
ISBN: 0745680224 ISBN-13: 9780745680224 Publisher: Polity Press OUR PRICE: $79.09 Product Type: Hardcover - Other Formats Published: February 2015 |
Additional Information |
BISAC Categories: - Political Science | Political Process - Campaigns & Elections - Language Arts & Disciplines | Communication Studies |
Dewey: 324.701 |
LCCN: 2014019995 |
Series: Contemporary Political Communication |
Physical Information: 0.75" H x 6.69" W x 9.61" (1.51 lbs) 320 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities. Citizens, campaigners and reporters bring unique agendas to the campaign this 'trialogue' of dynamic interactions constitutes communities and contests issues, images and resources. The changing dynamics of the US electorate - Americans have sorted themselves into increasingly like-minded communities which complicates the quest for consensus, resulting in a multiplicity of opinions rather than a strong majority voice.
|