| Media Rights and Intellectual Property Contributor(s): Haynes, Richard (Author) |
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ISBN: 0748670998 ISBN-13: 9780748670994 Publisher: Edinburgh University Press OUR PRICE: $30.40 Product Type: Other - Other Formats Published: September 2012 |
| Additional Information |
| BISAC Categories: - Law | Administrative Law & Regulatory Practice - Social Science | Media Studies |
| Dewey: 346.4 |
| Descriptions, Reviews, Etc. |
| Publisher Description: This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham's image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether it's the blockbuster movie Harry Potter or successful children's television programme Bob the Builder.The book focuses on: * The underlying importance of intellectual property rights to the media industry* The impact of digitalisation on the protection of copyright* The response of the music industry to digital distribution and copyright piracy* The strategic decisions of broadcasters to acquire sports rig |
