| Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work Contributor(s): Stone, Merlin (Author), Foss, Bryan (Author) |
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ISBN: 0749436964 ISBN-13: 9780749436964 Publisher: Kogan Page OUR PRICE: $90.25 Product Type: Hardcover - Other Formats Published: August 2002 * Not available - Not in print at this time *Annotation: * Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Accounting - General - Business & Economics | Entrepreneurship |
| Dewey: 332.106 |
| LCCN: 2003268012 |
| Physical Information: 1.6" H x 7.4" W x 9.6" (2.80 lbs) 700 pages |
| Descriptions, Reviews, Etc. |
Contributor Bio(s): Foss, Bryan: - Bryan Foss is director of www.fossinitiatives.com and an advisor to a portfolio of fast-growing international companies.Stone, Merlin: - Professor Stone is the author of 30 + books on marketing and customer service, and is Visiting Professor at several UK universities. |