| The Essential Brand Book: Over 100 Techniques to Increase Brand Value Contributor(s): Ellwood, Iain (Author) |
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ISBN: 0749438630 ISBN-13: 9780749438630 Publisher: Kogan Page OUR PRICE: $39.89 Product Type: Paperback - Other Formats Published: August 2002 Annotation: "Essential!" -- Marketing magazine "A must for marketing and business professionals alike." --Sales Director This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Dewey: 658.827 |
| LCCN: 2003430064 |
| Physical Information: 0.96" H x 6.18" W x 9.14" (1.26 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: ""Essential "" -- Marketing magazine ""A must for marketing and business professionals alike."" --Sales Director This fully updated paperback edition of ""The Essential Brand Book"" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies. |
