| Public Relations: A Practical Guide to the Basics Contributor(s): Henslowe, Philip (Author) |
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ISBN: 0749440724 ISBN-13: 9780749440725 Publisher: Kogan Page OUR PRICE: $36.09 Product Type: Paperback Published: August 2003 Annotation: This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR. |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations |
| Dewey: 659.2 |
| LCCN: 2003015170 |
| Series: PR in Practice |
| Physical Information: 0.49" H x 6" W x 9.24" (0.54 lbs) 152 pages |