| Public Affairs in Practice: A Practical Guide to Lobbying Contributor(s): Thomson, Stuart (Author), John, Steve (Author) |
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ISBN: 074944472X ISBN-13: 9780749444723 Publisher: Kogan Page OUR PRICE: $33.24 Product Type: Paperback - Other Formats Published: November 2006 Annotation: "Public Affairs in Practice" explains how public affairs (PA) is now much more than just political lobbying. With case studies and tips from industry professionals, this is a practical "how to" guide for both practitioners and students. |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Government & Business |
| Dewey: 324.4 |
| LCCN: 2006016468 |
| Series: PR in Practice |
| Physical Information: 0.59" H x 6.1" W x 9.18" (0.74 lbs) 192 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. Public Affairs in Practice is the first book to examine the methods public affairs professionals use to make an impact. It covers each aspect of the industry and examines the tools needed to deliver an effective public affairs program. It also highlights the potential benefits of public affairs, including protection from perceived threats of new regulation, identifying new market opportunities and raising the profile of an organization. Not only do the authors consider established markets (the US, UK and Western Europe), but also the opportunities presented to companies by the EU accession states and China, where there are currently very few public affairs professionals. With case studies and tips from industry professionals, this is a practical how-to guide for both practitioners and students. |
Contributor Bio(s): John, Steve: - Steve John is Director of Government Affairs for PepsiCo UK and Ireland. He has also worked as a journalist and as a political consultant for a number of government relations firms.Thomson, Stuart: - Dr. Stuart Thomson is Senior Public Affairs Adviser at Bircham Dyson Bell, a leading UK law firm. He writes and lectures on business and political issues and is the author of several books. |