| Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media Contributor(s): Phillips, David (Author), Young, Philip (Author) |
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ISBN: 0749449683 ISBN-13: 9780749449681 Publisher: Kogan Page OUR PRICE: $36.09 Product Type: Paperback Published: May 2009 Annotation: The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised second edition of "Online Public Relations "shows readers how to use this potent and energizing medium intelligently and effectively, with an eye toward social media. |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations |
| Dewey: 659.202 |
| LCCN: 2008054391 |
| Series: PR in Practice |
| Physical Information: 0.78" H x 6.32" W x 9.34" (1.18 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must explore how these new technologies and new ways of thinking can help them get their messages across. They must learn to navigate a world of information which social media has made far more complex. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. |
Contributor Bio(s): Phillips, David: - David Phillips is a practitioner with a long record in PR practice, corporate affairs and consulting, and is also known for his knowledge of new PR as practitioner, author and speaker. He is Professor of Online Public Relations at Escola Superior de Comunicacao Social, Lisbon, lectures at Gloucestershire and Quadriga (Berlin) University. Young, Philip: - Philip Young is project leader for NEMO: New Media, Modern Democracy at Lund University, Sweden. Before this he lectured in PR at the University of Sunderland and was a lead researcher on the European Public Relations Education and Research Association's EuroBlog project. |