| Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice Contributor(s): Regester, Michael (Author), Larkin, Judy (Author) |
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ISBN: 0749451076 ISBN-13: 9780749451073 Publisher: Kogan Page OUR PRICE: $37.04 Product Type: Paperback - Other Formats Published: June 2008 Annotation: The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of "Risk Issues and Crisis Management in Public Relations" defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, Northern Rock, Wal-mart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, and the Virgin train crash, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns. |
| Additional Information |
| BISAC Categories: - Business & Economics | Decision Making & Problem Solving - Business & Economics | Management - General - Business & Economics | Marketing - General |
| Dewey: 658.405 |
| LCCN: 2008006549 |
| Series: PR in Practice |
| Physical Information: 0.8" H x 6.1" W x 9.1" (0.85 lbs) 264 pages |