| Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications Contributor(s): Brown, Rob (Author) |
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ISBN: 0749455071 ISBN-13: 9780749455071 Publisher: Kogan Page OUR PRICE: $37.95 Product Type: Hardcover - Other Formats Published: April 2009 Annotation: "Public Relations and the Social Web "explores the way the field of communications is changing and looks at what this means for communicators working across a range of industries, from entertainment to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Marketing - General |
| Dewey: 659.202 |
| LCCN: 2008049603 |
| Physical Information: 0.78" H x 6.46" W x 9.38" (1.08 lbs) 192 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment - including blogs, wikis, RSS, social networking, and SEO - and shows readers how to structure digital public relations campaigns. |