Limit this search to....

Business Research: Enjoy Creating, Developing and Writing Your Business Project
Contributor(s): Ng, Wilson (Author), Coakes, Elayne (Author)
ISBN: 0749468955     ISBN-13: 9780749468958
Publisher: Kogan Page
OUR PRICE:   $68.40  
Product Type: Paperback - Other Formats
Published: November 2013
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Research & Development
- Business & Economics | Business Communication - Meetings & Presentations
- Business & Economics | Business Writing
Dewey: 650.072
LCCN: 2013032116
Physical Information: 0.49" H x 6.14" W x 9.21" (0.73 lbs) 232 pages
 
Descriptions, Reviews, Etc.
Publisher Description:


A student-led guide, Business Research is for student researchers who need to conceive, conduct, and complete a new research project for the first time. Rather than looking at business research as a scientific set of procedures, Ng and Coakes concentrate on the business organization and give practical advice on going out into the field and conducting interviews, researching problems and learning about organizations.

Through its conversational, accessible style and its adoption of a student's perspective, this book makes the process of learning about research enjoyable and the resulting research project outstanding.

Contributor Bio(s): Ng, Wilson: - Dr. Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton in London. He is a Visiting Professor at two European universities: UNICA (Universita degli studi di Cagliari) in Italy and BEM (Bordeau Management School) in France.