Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business Contributor(s): Pillot de Chenecey, Sean (Author) |
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ISBN: 0749498684 ISBN-13: 9780749498689 Publisher: Kogan Page OUR PRICE: $17.96 Product Type: Paperback - Other Formats Published: February 2020 |
Additional Information |
BISAC Categories: - Business & Economics | New Business Enterprises - Business & Economics | Entrepreneurship - Business & Economics | Structural Adjustment |
Dewey: 658.406 |
LCCN: 2019052554 |
Series: Kogan Page Inspire |
Physical Information: 0.78" H x 5.5" W x 8.5" (0.74 lbs) 288 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow. People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: - Trend research, forecasting and scenario planning Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them. |
Contributor Bio(s): Pillot de Chenecey, Sean: - Sean Pillot de Chenecey is a marketing expert, who for over twenty years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America. |