| Market Research in Travel and Tourism Contributor(s): Brunt, Paul (Author), Brunt (Author) |
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ISBN: 0750630825 ISBN-13: 9780750630825 Publisher: Butterworth-Heinemann OUR PRICE: $40.80 Product Type: Paperback Published: July 1997 |
| Additional Information |
| BISAC Categories: - Travel - Business & Economics | Entrepreneurship - Business & Economics | Industries - Hospitality, Travel & Tourism |
| Dewey: 910.688 |
| LCCN: 97185345 |
| Physical Information: 0.53" H x 6.19" W x 9.2" (0.72 lbs) 200 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to: * plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students |
