| Imolp Customer Focus Contributor(s): Lewis (Author), Allen, Melanie (Author), Institute of Management, The (Author) |
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ISBN: 0750636637 ISBN-13: 9780750636636 Publisher: Pergamon Flexible Learning OUR PRICE: $37.95 Product Type: Paperback Published: January 1997 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Management - General - Business & Economics | Human Resources & Personnel Management |
| Dewey: 658.812 |
| Series: Institute of Management Open Learning Programme |
| Physical Information: 96 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Objectives by the end of this workbook you should be able to: * Understand your customers: who they are and what they need * Understand the relationship between price, cost and value * Manage your customers so that they return * Plan operational activities to meet customer requirements. |