| CIM Coursebook 99/00: Customer Communications in Marketing 1999-2000 Edition Contributor(s): Wood, Gill (Author), Wood (Author) |
|
 |
ISBN: 0750643676 ISBN-13: 9780750643672 Publisher: Butterworth-Heinemann OUR PRICE: $36.10 Product Type: Paperback Published: April 2000 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations |
| Dewey: 658.812 |
| LCCN: 00699277 |
| Series: Chartered Institute of Marketing (Hardcover) |
| Physical Information: 199 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Customer Communications is specifically developed and written for students studying for the Customer Communications module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.
|