| CIM Coursebook 01/02 Customer Communications in Marketing Revised Edition Contributor(s): Wood, Gill (Author) |
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ISBN: 0750653035 ISBN-13: 9780750653039 Publisher: Butterworth-Heinemann OUR PRICE: $23.74 Product Type: Paperback Published: September 2001 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: CIM Coursebook S |
| Physical Information: 216 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The comprehensive content and user-friendly text layout of this book are designed to facilitate learning. It contains questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The 2001/2002 edition of this text contains: an international perspective; new material to cover negotiations and e-marketing issues; a completely revised Continuous Assessment unit; new and up to date examples and case studies to illustrate the theory; additional text references and Website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers; |