| International Cases in Tourism Management Contributor(s): Horner, Susan (Author), Swarbrooke, John (Author) |
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ISBN: 0750655143 ISBN-13: 9780750655149 Publisher: Routledge OUR PRICE: $63.64 Product Type: Paperback - Other Formats Published: December 2003 Annotation: This essential resource for tutors and students who wish to deepen their understanding of the subject and key issues provides an array of international case studies on tourism management. With profiles on individual companies and material on different management functions in tourism, this title makes an ideal accompaniment to all tourism courses. |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism - Business & Economics | International - General - Business & Economics | Management - General |
| Dewey: 338.479 |
| LCCN: 2003064273 |
| Physical Information: 0.88" H x 7.22" W x 9.74" (1.75 lbs) 410 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. |
