| Marketing Finance En Espanol and Edition Contributor(s): Ward, Keith (Author) |
|
 |
ISBN: 0750657707 ISBN-13: 9780750657709 Publisher: Routledge OUR PRICE: $44.60 Product Type: Paperback - Other Formats Published: November 2003 Annotation: While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities. |
| Additional Information |
| BISAC Categories: - Business & Economics | Finance - General - Business & Economics | Marketing - General - Business & Economics | Management - General |
| Dewey: 658.802 |
| Physical Information: 0.77" H x 6.2" W x 9.18" (1.23 lbs) 368 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface. |