| CIM Coursebook 03/04 Customer Communications in Marketing 2003-2004 Edition Contributor(s): Cheeseman, Alison (Author), Wood, Gill (Author) |
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ISBN: 0750659556 ISBN-13: 9780750659550 Publisher: Butterworth-Heinemann OUR PRICE: $25.60 Product Type: Paperback Published: August 2003 |
| Additional Information |
| BISAC Categories: - Study Aids | Professional - General - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: CIM Coursebook |
| Physical Information: 296 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the e-library (eight marketing texts to support and enhance your learning); take part in online discussions; search the coursebook online for easy access to definitions and key concepts. |