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Eyecare Business: Marketing and Strategy
Contributor(s): Moss, Gary L. (Author), Shaw-McMinn, Peter G. (Author)
ISBN: 0750672382     ISBN-13: 9780750672382
Publisher: Butterworth-Heinemann
OUR PRICE:   $74.20  
Product Type: Paperback - Other Formats
Published: January 2001
Qty:
Additional Information
BISAC Categories:
- Medical | Practice Management & Reimbursement
- Medical | Optometry
- Medical | Ophthalmology
Dewey: 617.700
LCCN: 00049806
Physical Information: 0.75" H x 6" W x 9" (1.06 lbs) 360 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This exciting new book is the first written especially for eyecare professionals to focus on a business management perspective. As never before, you will be able to take business concepts and apply them to your eyecare practice to increase revenue and enhance patient satisfaction. Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
  • Covers the basics of marketing, finance, strategy development, management, communication, and technology.
  • Self-assessment exams serve as educational tools.
  • Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
  • Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
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