| Communication Planning: An Integrated Approach Contributor(s): Devereaux Ferguson, Sherry (Author) |
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ISBN: 0761913149 ISBN-13: 9780761913146 Publisher: Sage Publications, Inc OUR PRICE: $143.45 Product Type: Paperback - Other Formats Published: August 1999 Annotation: The nature of the communicator??'s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students. |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Business Communication - General - Business & Economics | Management - General |
| Dewey: 302.2 |
| LCCN: 99006168 |
| Series: Sage Public Relations |
| Physical Information: 0.61" H x 6.12" W x 9.08" (0.82 lbs) 280 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The nature of the communicator′s job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO′s and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson′s comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management. |