| Advertising: A Cultural Economy Contributor(s): McFall, Liz (Author) |
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ISBN: 0761942556 ISBN-13: 9780761942559 Publisher: Sage Publications Ltd OUR PRICE: $69.35 Product Type: Paperback - Other Formats Published: March 2004 Annotation: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the epoch', but by the interaction of institutional, organisational and technological forces. |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Business & Economics | Advertising & Promotion |
| Dewey: 659.104 |
| Series: Culture, Representation and Identity |
| Physical Information: 0.52" H x 6.2" W x 9.18" (0.77 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the epoch′, but by the interaction of institutional, organisational and technological forces. |