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Resisting McDonaldization
Contributor(s): Smart, Barry (Editor)
ISBN: 0761955186     ISBN-13: 9780761955184
Publisher: Sage Publications Ltd
OUR PRICE:   $82.65  
Product Type: Paperback - Other Formats
Published: June 1999
Qty:
Annotation: George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis.

The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically developed. The book enlarges our understanding of how everyday life is structured by new standards of bureaucratic control and performance-related criteria and plays a major role in illuminating how identity and practice are structured today. The volume concludes with a response from George Ritzer.

Additional Information
BISAC Categories:
- Social Science | Sociology - General
Dewey: 303.482
LCCN: 98-61886
Physical Information: 0.57" H x 6.14" W x 9.21" (0.85 lbs) 272 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
George Ritzer′s McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis.

The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically


Contributor Bio(s): Smart, Barry: - Barry Smart is Professor of Sociology at the University of Portsmouth and has longstanding research interests in the fields of social theory, political economy, and philosophy. His research interests include critical social research ethics; higher education; and collaborative work on veganism, ethics, lifestyle and environment.